Mississippi State University - Class of 2026
Bachelor of Business Administration in Integrated Digital Marketing

Cumulative GPA: 3.4

Winter Talking Social Intern | Talking Social | Remote
December 2024 - February 2025

• Conducted targeted outreach to potential clients and partners, enhancing brand awareness and expanding business opportunities.

• Managed and updated the company’s CRM system, ensuring accurate tracking of client interactions, leads, and follow-ups to improve engagement and retention.

• Collaborated with the marketing team to analyze outreach performance metrics, refining strategies for increased efficiency and conversion rates.

Childcare Provider | Self-Employed | Collierville, TN
January 2018 - Present

• Managed daily routines, including meal preparation, feeding, bathing, dressing, and ensuring consistency and structure in children’s schedules.

• Maintained clear and open communication with parents, providing daily updates on children’s progress, behavior, and activities, and addressing any concerns promptly.

• Conducted daily interactive exercises like storytime for language development, guided play for motor skills, and group activities to foster cooperative behavior, contributing to measurable improvements in each child's growth.

• Handled emergencies and minor injuries effectively, following established safety protocols and administering basic first aid when necessary.

Seasonal Wrapper | Oak Hall | Memphis, TN
Seasonal Position, November 2023 - January 2025

• Efficiently wrapped gifts during peak holiday season, ensuring all items were securely packaged and presented with attention to detail and aesthetic appeal.

• Assisted customers with custom gift wrapping requests, providing a personalized experience to enhance customer satisfaction.

• Worked quickly and accurately in a fast-paced environment, handling up to 100 items per day while maintaining quality standards.

• Collaborated with a team of 10+ seasonal employees to meet daily packaging quotas and provide exceptional service during busy shopping periods.

Retail Sales Associate | Ivory Closet | Memphis, TN
January 2020 - May 2022

• Stocked, replenished, and organized inventory with accuracy and efficiency, completing tasks 10% faster than average associates.

• Provided exceptional customer service by listening to customer needs, offering tailored product recommendations, and resolving inquiries efficiently, resulting in a 95% customer satisfaction rate.

• Processed an average of 150 daily transactions with 99% accuracy using the POS system, delivering a smooth checkout experience by verifying item pricing, applying discounts, and swiftly resolving discrepancies to minimize customer wait times and errors.

• Monitored inventory levels daily utilizing stock management software and replenished low-stock items within 24 hours to ensure 100% product availability. Organized shelves according to planograms, ensuring a clean and visually appealing store layout enhanced customer experience and maximized product visibility.

• Communicated with over 50 coworkers, supervisors, and customers daily to efficiently complete sales and merchandising tasks, ensuring smooth operations and high-quality service.

Vice President of Public Relations and Marketing
November 2023 – Present
Alpha Chi Omega, Starkville, MS

• Developed and executed comprehensive PR and marketing strategies informed by market trends to enhance Alpha Chi Omega's brand presence across campus, resulting in a 30% increase in event attendance.

• Supervised and curated content for Instagram, Facebook, and Twitter accounts, achieving a 25% growth in engagement through targeted campaigns and interactive content.

• Directed a 10-member committee, training and mentoring members in PR and marketing strategies while fostering leadership skills through project-based collaboration.

• Partnered with advisors, national representatives, and stakeholders to align chapter marketing efforts with organizational goals, ensuring brand consistency and effective campaign execution.

• Collaborated with other executive board members and committees to develop integrated marketing strategies for events, philanthropy initiatives, and recruitment, driving alignment across chapter activities.

• Managed an annual PR and marketing budget exceeding $12,000, ensuring cost-effective execution of promotional campaigns, visual content creation, and digital strategies.

• Facilitated smooth leadership transitions by creating detailed onboarding materials and conducting 1:1 meetings to uphold campaign planning protocols and communication tools.

Social Media Chair
May 2023 – November 2023
Alpha Chi Omega, Starkville, MS

• Managed and created engaging content for Instagram, Facebook, and Twitter, leading to a 20% increase in follower engagement across platforms.

• Supported visual content creation for events, campaigns, and announcements to maintain cohesive messaging aligned with Alpha Chi Omega’s brand.

• Collaborated with the PR and marketing team to ensure a unified online presence while analyzing metrics to inform content strategy refinements.

Banner Chair
August 2022 – May 2023
Alpha Chi Omega, Starkville, MS

• Designed and created large-scale banners for sorority events using Canva, showcasing creativity and adherence to branding guidelines while supporting promotional campaigns.

• Led a 10-member banner painting committee, managing time efficiency and fostering collaboration to ensure timely and high-quality project completion.

• Streamlined workflows and delegated tasks to encourage team collaboration and maximize productivity, balancing creative input with strict deadlines.

• Managed resources and materials efficiently, staying within a $3,000 budget while producing durable and visually appealing banners that enhanced chapter visibility.

American Marketing Association
January 2025 – Present
Mississippi State University

• Engaged in hands-on marketing experiences, networking events, and case competitions to expand industry knowledge and skills.

• Connected with marketing professionals and alumni to bridge the gap between classroom learning and real-world applications.

Maroon & White Supply Chain
August 2024 – Present
Mississippi State University

• Facilitated connections within the Supply Chain & Logistics community through networking opportunities and professional development initiatives.

• Worked with students, faculty, and industry professionals to gain insights into supply chain management and logistics trends.

Alpha Chi Omega, Epsilon Upsilon Chapter
August 2022 – Present
Alpha Chi Omega Fraternity, Inc.

• Committed to leadership, academic excellence, and philanthropic efforts supporting survivors of domestic violence.

• Fostered a supportive community that encourages personal and professional growth for members.

NRF Student Association
August 2022 – Present
Mississippi State University

• Engaged in networking, professional development, and industry-related events to advance retail industry knowledge.

• Participated in mentorship programs, career fairs, and conferences to connect with top retail companies and industry leaders.

Pinelake College
August 2022 – Present
Mississippi State University

• Participated in Bible studies, worship nights, and service projects to deepen faith and build lasting relationships within the student faith community.

Undergraduate Women in Business
August 2022 – Present
Mississippi State University

• Developed leadership skills and gained industry knowledge through workshops, networking events, and professional development opportunities.

• Fostered a community of ambitious women preparing for careers in business and corporate leadership.

Young Life
August 2018 – Present

• Built authentic relationships with students to introduce them to faith and personal growth opportunities.

• Led small groups and organized weekly club meetings to create a welcoming environment for students exploring their faith.

Students for St. Jude
Mississippi State University

• Raised awareness and funds for St. Jude Children’s Research Hospital to support childhood cancer research and treatment efforts.

• Engaged in philanthropic events and initiatives to contribute to the hospital’s mission of improving survival rates for children battling cancer.

Google Ads Creative Certification

• Issuer: Google

• Issued: January 2025 | Expires: January 2026

• Credential ID: 131731961

• Skills: Google Ads, Ad Copywriting, Creative Strategy, A/B Testing, Performance Marketing

Google Ads Display Certification

• Issuer: Google

• Issued: January 2025 | Expires: January 2026

• Credential ID: 131759086

• Skills: Google Ads, Display Advertising, Audience Targeting, Banner Ads & Visual Design, Programmatic Advertising

Google Ads Search Certification

• Issuer: Google

• Issued: January 2025 | Expires: January 2026

• Credential ID: 131845232

• Skills: Google Ads, Search Engine Marketing (SEM), Pay Per Click (PPC), Keyword Research, Campaign Optimization

Retail Customer Service

• Issuer: LinkedIn

• Issued: January 2025

• Credential ID: bcdb08cffb7b6ef96692c431facd859af70b393fbb5e22596cf3ab2a0467bb2e

• Skills: Communication, Problem Solving, Emotional Intelligence

Retail Sales Foundations

• Issuer: LinkedIn

• Issued: January 2025

• Credential ID: d9759d5d0faef2cab659e4601d70cd02a05de35a440e33b77a365d0163703d18

• Skills: Customer Service, Sales Strategy, Retail Operations

HubSpot Email Marketing

• Issuer: HubSpot

• Issued: December 2024 | Expires: January 2027

• Credential ID: a35e475619e347b796af2faedf0b06d3

• Skills: Email Marketing, Marketing Campaign Management, Marketing Automation

Retail Marketing Strategy

• Issuer: LinkedIn

• Issued: December 2024

• Credential ID: f51a492cdc4b4c1d9e3092bb004bbdce01f7139d5ad2717e8a09a9c106a19459

• Skills: Retail Marketing, Strategic Marketing, Consumer Behavior Analysis

Tips for Better Business Writing

• Issuer: LinkedIn

• Issued: December 2024

• Credential ID: e2bd17cf8a84a0e4c1ea4d9fa449e97bd13519b61d39f8861f7c0f2ee82875f3

• Skills: Business Writing

Business of Retail: Operations & Profit

• Issuer: NRF Foundation

• Issued: December 2022 | Expires: December 2025

• Credential ID: 58241499

• Skills: Retail Operations, Profitability Analysis

Social Media

• Issuer: HubSpot

• Credential ID: 3c8d53f740a64bd882b790ca80ba0b64

• Skills: Social Media Marketing, Content Strategy, Social Media Analytics

• Microsoft Apps: Proficient in Word, Excel, PowerPoint for creating reports, presentations, and data management.
• Google Apps: Experienced in Gmail, Google Docs, Sheets, and Slides for collaboration and project documentation.
• Canva: Skilled in designing marketing materials, banners, and social media content.
• Social Media Management: Proficient in managing Instagram, Facebook, and Twitter accounts, content creation, and engagement growth.
• Project Management: Experience in planning, executing, and overseeing marketing campaigns and team initiatives.
• Public Speaking: Comfortable presenting strategies, updates, and ideas to teams, leaders, and external audiences.